In partnership with the Alzheimer’s Association Connecticut Chapter, Standard
Oil of Connecticut will debut a custom-painted purple truck in support of the
Alzheimer’s Association at 8 a.m. Saturday at Southport
Racquet Club at 226 Old Post Road in Southport, according to a release.
"The enormous purple truck is
part of a campaign to build awareness and encourage community involvement in
the fight against Alzheimer’s. In addition, Standard Oil will be 'delivering'... a $1,500 donation to the Southport Racquet Club’s Alzheimer’s event," the release said.
initiative will directly benefit the Alzheimer’s Association Connecticut
Chapter, the primary source of information and
support to the 70,000 Connecticut residents dealing with the effects of
Alzheimer’s disease or a related dementia."
“Awareness is a key
priority for our organization, and Standard Oil's
campaign will help make more people in our state aware of what we do," said Eleonora Tornatore-Mikesh, executive director
for the Alzheimer’s Association Connecticut Chapter, also in the release.
"In October 2011, Standard Oil launched a similar campaign in the
fight against breast cancer. ThePinkTruck
campaign was seen by more than 1 million people and raised nearly $30,000 for
the Connecticut Affiliate of Susan G. Komen for the Cure," the release said.
“Based on the success
of our previous campaign, we felt similar exposure would help the Alzheimer’s
Association and the fantastic work they do for families coping with this
disease," said Roy Friedman, president of Standard Oil, also in the release.
truck will also be at the Milford Touch-a-Truck event on Sunday, June 2
beginning at 10 a.m..
information about Standard Oil’s purple Alzheimer’s truck, fundraising efforts
and a schedule of events, please www.standardoil.com/alz.
Editor's note: All information in this post was contributed. Click one of the buttons below to share it. In the contributed photo: Tom Barone, Sales
& Marketing mgr Standard Oil, Kristen Cusato, Southwest Regional director, Connecticut
Alzheimer's Association & Roy Friedman, Owner Standard Oil.
Labels: Alzheimer’s Association Connecticut Chapter, Standard Oil of Connecticut