Friday, May 31, 2013

Truckin' with the Alzheimer’s Association Connecticut Chapter and Standard Oil of Connecticut

In partnership with the Alzheimer’s Association Connecticut Chapter, Standard Oil of Connecticut will debut a custom-painted purple truck in support of the Alzheimer’s Association at 8 a.m. Saturday at Southport Racquet Club at 226 Old Post Road in Southport, according to a release. 
"The enormous purple truck is part of a campaign to build awareness and encourage community involvement in the fight against Alzheimer’s. In addition, Standard Oil will be 'delivering'... a $1,500 donation to the Southport Racquet Club’s Alzheimer’s event," the release said.
"This initiative will directly benefit the Alzheimer’s Association Connecticut Chapter, the primary source of information and support to the 70,000 Connecticut residents dealing with the effects of Alzheimer’s disease or a related dementia."
“Awareness is a key priority for our organization, and Standard Oil's campaign will help make more people in our state aware of what we do," said Eleonora Tornatore-Mikesh, executive director for the Alzheimer’s Association Connecticut Chapter, also in the release.

"In October 2011, Standard Oil launched a similar campaign in the fight against breast cancer. ThePinkTruck campaign was seen by more than 1 million people and raised nearly $30,000 for the Connecticut Affiliate of Susan G. Komen for the Cure," the release said. 
“Based on the success of our previous campaign, we felt similar exposure would help the Alzheimer’s Association and the fantastic work they do for families coping with this disease," said Roy Friedman, president of Standard Oil, also in the release.
The truck will also be at the Milford Touch-a-Truck event on Sunday, June 2 beginning at 10 a.m..
For more information about Standard Oil’s purple Alzheimer’s truck, fundraising efforts and a schedule of events, please

Editor's note: All information in this post was contributed. Click one of the buttons below to share it.  In the contributed photo: Tom Barone, Sales & Marketing mgr Standard Oil, Kristen Cusato, Southwest Regional director, Connecticut Alzheimer's Association & Roy Friedman,  Owner Standard Oil.

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