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Wednesday, April 1, 2015

Rock to Rock Earth Day Ride launches bike ad campaign

NEW HAVEN - Rock to Rock Earth Day Ride, one of the region’s largest environmental efforts, has launched a new advertising campaign heralding a day-long biking celebration April 25 for Earth Day (actual date April 22) and of New Haven’s environmental and cultural resources.

Riders gathered Monday outside City Hall on Church Street and exhibited signs being placed on bikes, bike carts and pedicabs emphasizing bicycling’s increasing role as a sustainable mode of transportation, organizers said in a release.

An expected 1,500 cyclists will travel between West Rock and East Rock April 25 in one of five rides: the 8-mile family-friendly ride; a 12-mile adult ride; the 20-mile ride; a 40-mile ride; and a metric century (60+ miles), all traveling through scenic and park-filled routes in the New Haven region with celebrations on both sides of the city, the release said. Along the way, there will be food, music, environmental challenges and service projects, and a chance to explore the city’s parks, the release said.

The goal for 2015 is to raise $200,000, organizers said.

In 2014, the ride raised more than $150,000 to support 26 local environmental organizations, signed up more than 1,000 riders, received donations from more than 500 individuals, and attracted more than 40 corporate and organizational sponsors. The funds raised annually support youth education, community gardens, city tree planting, environmental education, green policy work, local and healthy food projects, park improvements and more, the release said.

The group also will conduct a day of environmental service April 11.

For more details, call Rock to Rock at Common Ground at 203-389-4333.

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