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Thursday, June 16, 2011

KEEN and Trailblazer team up

Trailblazer and KEEN Raise Funds for Disaster Relief from the Devastating Spring Storms
KEEN will donate $5 to the American Red Cross for every pair of its shoes sold from June 17 to July 3 at Trailblazer’s three locations, according to a statement.

"In response to the devastating spring storms in the South and Midwest, Trailblazer and KEEN have joined forces to raise money to support Spring Storm disaster relief efforts. KEEN will donate $5 for every pair of its shoes sold from June 17 to July 3 at Trailblazer," the statement said.

"Across the Midwest and South, residents are dealing with a trail of disasters caused by tornadoes; flooding and other severe weather that has left thousands of homes destroyed, and have wreaked havoc in communities large and small," the statement said.

The money raised and donated through the partnership between KEEN and Trailblazer will help the Red Cross assist with relief and recovery efforts, including: serving meals and snacks, operating shelters, providing health and mental health assistance, providing mobile feeding via Emergency Response Vehicles, and distributing bulk items like clean up kits and comfort kits, the statement said.

Participating Trailblazer retail locations include: 296 Elm St., New Haven (203-865-6244); 1004 Main St., Branford (203-488-0802) and Shops at Mohegan Sun, Uncasville (860-862-2267)

Since 2004, KEEN has distributed more than $5.5 million to non-profit organizations and dedicated hundreds of hours to community service through its corporate giving program, Hybrid.Care.

Trailblazer is an independent local outdoor store based in Connecticut with locations in New Haven, Branford, and the Mohegan Sun Casino, the statement said.
KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling outdoor enthusiasts to live an active lifestyle, the statement said.
Editor's note: All information in this post was contributed.



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